You’ve been living under a social media rock if you’ve never heard of Museum of Ice Cream. The first location is in Los Angeles and the newest location in San Francisco just opened this past weekend. I was lucky enough to attend before opening day to see it all first! When the MOIC opened up in LA a few months ago, my Instagram feed was FLOODED with beautiful pink photos, sprinkle pool shots, and crazy candy! Obviously, I loved and adored every single of them. I even contemplated going down to LA to go there. I was obviously ecstatic to find out that it was making it’s way to SF! Keep reading on to see my full experience at MOIC SF, (most) of the rooms, and my honest review if it’s worth the whopping $38 per ticket.
Be prepared for A LOT of pink photos…
Down the ice cream vault … What is so cool about the MOIC is that the building is an old bank, so walking through the museum, you’re literally walking from transformed room to room. There are so many tiny details around each room, make sure you take your time to look at them all! As I’ve heard about the MOIC LA, it’s one huge warehouse type building. I could be wrong. Anyways, we begin the journey by going down some stairs into the ice cream vault which is “the magical door” to the ice cream magic! Super cute concept and definitely gets you hyped up!
Carnival Games! This room was so much fun because it’s carnival themed! Totally LOVING the striped pink walls and carnival tickets all over the floor. You can play ring toss on the whipped cream bottles and win prizes if you make it. Already getting interactive with the museum, so that was fun. Sadly, I didn’t win any prizes, aha. It’s ok! They also have screens in a few select rooms you can do some fun boomerang videos in and airdrop or e-mail them to yourself!
Scooping Bi-Rite … I think this was one of my favorite rooms in the whole museum! One, they served Bi-rite, one of my favorite ice cream stops in SF ever. And two, it is the cutest pink 50’s inspired diner with the bar stools, juke box, and everything! Ok, and don’t get me started on this ice cream flavor!! It’s called Strawberry Ginger Snap, an exclusive flavor made from bi-rite and holy yes, it is so bomb! I’m not sure if they’ll be the main sponsor throughout the duration of MOIC SF, but get it while you can! It’s like a strawberry ice cream with some sort of or cinnamon or graham cracker twist to it. SO GOOD! … Can I back just for this flavor???
Spell it out … This next room is a huge freezer filled with .. you guessed it .. more ice cream! The pink magnetic letters cover all four walls and you can pretty much spell or create anything you want. This room provides you with some mochi ice cream, yes, MOCHI! Choose your flavor, chocolate, strawberry, or cookies and cream.
Sugar high!! Ok, I seriously just finished my mochi ice cream and as soon as I walk into the next room, there is GLITTER COTTON being spun! And yes, they spray magical glitter all over it! This room is seriously so dreamy with the floating cherries and cotton candy clouds! Can I mention that it’s also blinding in here because of the metallic (but beautiful) pink wallpaper.
Candyland! Every time I stepped into a new room, I say it’s my favorite. First of all, this room has the sparkliest floors, which immediately made this room amazing! I felt like I was stuck in a Candyland board game with different sweet treats blown up, sparkly floors, and there was actual 25¢ candy you can dispense out! I also say every room is cute, but seriously … this room has gummy bears EVERYWHERE! And a bear sitting on a huge macaron … ugh too adorable!
Ice cream man wya? The cutest rendition of the classic ice cream and popsicles you get at an ice cream truck! Love this room for the nostalgia it gives. Who remembers chasing after the ice cream truck driving down the block? Or just scrambling enough pocket change to get the bom pop? I can’t forget to mention the ginormous popsicles coming out from the walls and floors. Way too cute and nostalgic in this room! There’s also another video camera in this room to take some boomerangs!
Crystal rainbows … This isn’t actually a room, but just a hallway into the next room, haha. But these colorful lights were picture perfect, so I had to snap a few shots!
Unicorn Love + The Secret Room of Mirrors … Stepping into the unicorn is a nice break from the pinks and metallics. We stepped in a super retro room painted from ceiling to floor in this rainbow print! And the star of the room, the unicorn that you can go on and touch! There’s an little unicorn ice cream stop to grab a small treat, too. Ok, now for the cool part. There is a secret room (notice the two small doors at the end of room) that you can go into!! It’s a stair closet sized room with just a bajillion mirrors from the top to bottom! It’s actually so random, but pretty cool concept so I really liked it.
SPRINKLE POOL! YES! I finally reached the famous sprinkle pool! A super pretty light blue pool area, with heart and shell floaties, a diving board, and even a “shower” (It’s a air shower so you can blow off all the excess sprinkles!) The pool was pretty small, but if you’re patient for your turn to get some shots, it’s fine. Obviously, this is everyones favorite part. So much fun and definitely everyone’s go-to room for pictures.
Swing time … The last part of the museum are the swings! These are also in the MOIC LA, but only the banana swing. MOIC SF had three different swings: the banana swing, pink swings, and whipped cream swings! Of course, these are picture perfect and so much fun. Who knew swinging could be so cute?!
Is the MOIC SF worth $38?!
I myself attempted to buy MOIC tickets when they first came out, but they ended up selling out. I was totally fine with it, since the price of a ticket in LA is about $32 and the SF on is $38. I thought it was a bit pricey just for one ticket. Plus, some friends that attended MOIC LA told me it wasn’t worth their money. So that being said, my final answer for it it’s worth $38 is … YES. I think it’s totally worth the money to buy this ticket. At least for me, an LOVER of pink, glitter, fun, and sweets. Based on photos, I feel like the MOIC definitely stepped it up for their SF location. There are definitely more rooms in the SF location (about 11.. I didn’t include the pop rock room in this post). I was constantly blown away by every single room and appreciated every detail that was put into the art. I feel like they did a great job at truly transforming the building into a pink, bubbly, and fun candyland! The overall experience is truly engaging and you feel like you’re taken into another world! Lastly, every room is just so picture picture. Having so many cute and pink (obviously my aesthetic) photos to have forever is a plus for me. And honestly, can I go again for that exclusive bi-rite flavor?!